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Keep Meat Real. Support the Good Meat® Movement.

You shouldn't have to be an expert to know what you're buying.

Asking reasonable questions like, "Where did this meat come from?", "How was the animal raised?", "What does that label actually mean?", "Who are the farmers or ranchers who produced it?", and
"And how do you find the people behind it?"

These shouldn't be hard questions to answer.

But our meat system is complicated and the information people need to make meaningful choices isn't always easy to find.

We are working to change that.

There are systems that take, and systems that give.

One system extracts value from the land, animals, workers, producers, communities and our collective future. The other system recognizes that food is part of something bigger. And that is, healthy land, healthy animals, thriving producers, and connected communities are all part of the same system that give to each other.

We don't think you should take our word for which is which. We want you to be able to choose for yourself.

That's why we make complex information about the meat system easier to understand. Easier to connect farmers, ranchers, butchers, and chefs to the people behind their food. We give producers the tools to communicate transparently, and in plain language, about how their systems work.

Ask questions. Look closer. And participate with your eyes wide open.

We connect people across the meat value chain, from farmers and ranchers to butchers, to chefs, and to eaters. We create practical tools and resources that increase meat literacy and make complex information easier to understand. And we help producers and other meat businesses communicate their values and connect with the people who want to support them.

We believe transparency shouldn't be a luxury. Good information shouldn't be a privilege. And meat that matches your values shouldn't be so hard to find.

Good Meat Project is the first national nonprofit solely dedicated to connecting and supporting everyone in the meat supply chain. We don't take big advertising dollars and we are not beholden to the interests of the "big industrial" meat industry.

We operate a lean, fully remote organization, and we are exceptional stewards of our funding. This is why, after more than 12 years, we’ve been able to continue to do what we do best: simplify complex information, ask tough questions, and tell the stories of producers that connect them to eaters, just like you.

Good Meat Project

Your Generosity Helps Us:

  • Support the people raising and making ethical meat products.

    We give producers, butchers, chefs, and other meat businesses practical tools to tell their stories, reach customers, and build stronger markets.

  • Reduce label and claims confusion to increase meat literacy for all.

    We translate complicated production practices, labels, and industry information into resources people can actually use.

  • Connect people across the meat value chain, from pasture to plate.

    We connect eaters to the farmers, ranchers, and businesses working to keep meat real, ethical, and local.

Give $100 or more and get a pocket full of meat knowledge in return.

As a thank-you for gifts of $100 or more, we'll send you a Good Meat Project Every Cut Matters event bag and our Good Meat® Pocket Guide. Think of the pocket guide as a field guide (that fits into your wallet or pocket) to the meat system. We created it to help you ask better questions, understand what you're buying, and make choices that align with what matters to you.

Your gift helps us continue making resources like these available to everyone.

Want to support Good Meat Project in another way?

There are a few ways to make your support go further.

Check to see if your employer matches charitable donations. Your gift may be eligible for a company matching program, including through platforms such as Benevity or give through a donor-advised fund like For Good, where you can recommend a gift to Good Meat Project through your DAF.

Prefer to give by check? Make your check payable to Good Meat Project and mail it to:

Good Meat Project
10350 N Vancouver Way, PMB 67082
Portland, OR 97217

Good Meat Project is a 501(c)(3) nonprofit organization, and your donation may be tax-deductible as allowed by law. For complete financial transparency, view our nonprofit tax filings here.

Have a question about giving, or interested in making a planned gift? Contact us.

 

Thank you for choosing to participate, and for helping us make the meat value chain more transparent, connected, and accessible.