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Make Ethical Meat Possible for Everyone

Finding trustworthy meat shouldn’t be confusing.

Your donation fuels the only nonprofit making transparency real for farmers, ranchers, butchers, chefs, and eaters.

Make Your Choice Clear

  • Fill Local Food Boxes with Protein for Families Losing SNAP Support!

    Your donation today not only ensures that values-based meat and eggs from local Good Meat® producers is included in emergency food boxes in Lane County, OR but it helps protect vulnerable community members (children, elders, and low-income families) from food insecurity AND multiplies this effort by partnering with food hubs and food box delivery services in  other counties!

  • Pay It Forward & Keep Our Programs Free

    Together, we can keep our work independent and community funded. Every donation makes a direct impact on our programming and our stakeholders–keeping tools, education, and technical assistance free and open source. Customize how you'd like to pay it forward for Good Meat® producers, butchers, chefs, and eaters and make a donation today!

The Challenge We’re Noticing

  • Shoppers are overwhelmed by labels and greenwashing.

  • Small producers and butchers don’t have the time or tools to market themselves.

  • Chefs want to source values-based meat, but connections are fragmented.

The Result: Ethical options stay hidden, while “business as usual” dominates.

We believe transparency is the missing ingredient in the food system. Without it, eaters can’t make informed choices, and ethical meat businesses can’t thrive.

We equip every link in the chain—farmers, butchers, chefs, and consumers—with clear, practical tools.

Your gift sustains:

    The Good Meat® Finder

    (free national directory)  

    The Good Meat Breakdown®

     (resources to buy, cook, and understand meat)

    Producer Toolkits

    downloadable marketing resources)