Good Meat Project

Good Meat Project logo
We envision a future where meat is produced ethically and responsibly, by an industry that invests in healthy animals and landscapes, values people all across the food supply chain, and nourishes diverse, well-informed consumers.

We believe in Good Meat.

At the Good Meat® Project, we're on a mission to catalyze marketplace innovation, connection, and education across the meat supply chain in order to increase the economic viability and ecological impact of livestock farmers who invest in healthy land, animals, and people.

We're building a Good Meat movement.

Through education, tool building, knowledge sharing, peer-to-peer learning,  collaboration, and marketplace experimentation, the Good Meat® Project inspires everyone, from ranchers to butchers, chefs, and consumers, to build and support resilient, responsible, regional meat production systems.

We believe in Good Meat for all.

Our Good Meat® Manifesto guides us. It not only keeps meat real, it keeps us real.  

Your support is crucial.

By donating and participating, you're helping us to grow the Good Meat® movement. 

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