For our friends who tend to land, animals, and a whole lot of fencing...
Our FARMIN program works with Good Meat® farmers and ranchers to increase their economic viability and positive ecological impact.
Let's build a Good Meat® movement today.
Donate today!We're building a Good Meat® community of practice for farmers & ranchers.
We develop one-on-one and group technical assistance, resource libraries, collaborative marketing experimentation, marketing toolkits, peer-to-peer learning, and networking opportunities to Good Meat® farmers and ranchers who align with our Good Meat® values.
Program Offerings
The Lowdown: Peer-to-Peer Learning
The Lowdown is a once-a-month, virtual gathering of direct-to-consumer Good Meat producers who want to go deep and talk shop. Our “Lowdowns” are a virtual opportunity for Good Meat producers to strengthen their marketing and learn from one another. Each session is focused on a marketing theme.
Real Burger of Earth Day
Join the Real Burger of Earth Day trade promotion. This promotion runs every April and celebrates 100% grassfed meat, highlighting the benefits for the planet, for the farmer, and for your tastebuds. This promotion allows you to share your unique brand story and promote your 100% grassfed meat in unison with other enthusiastic particiants! You might even win a brand new grill!
Local Meat, Local Flavor Trade Promotion
This bulk buying promotion is an opportunity for direct-to-consumer producers across the country to drive bulk sales and demonstrate to their customers the creativity, deliciousness, and preparedness that comes with buying in bulk.
Marketing Fundamentals Course for Good Meat® Producers
We offer free marketing education workshops and series throughout the year to Good Meat® farmers and ranchers who sell direct to consumers. Sign up today to receive access to these next level marketing resources.
Good Meat® Finder
Do you raise livestock and sell products that align with our Good Meat® values? We want to help you connect with more customers. Check out our NEW Good Meat® Finder! Not in the directory? List now!
Grassfed Alliance Initiative
Good Meat Project’s Grassfed Alliance initiative promotes grassfed meat and dairy products that meet Authentic Grassfed Principles. Are you a 100% grassfed farmer or rancher?
Good Meat® Resource Library
Are you a Good Meat® farmer or rancher who sells your meat directly to consumers? Are you looking for marketing help and/or education? In addition to all of the education and resources we've built for you (see above), we also maintain a library of marketing education.
Good Meat® Ruminations
Are you looking to read more about farming and ranching topics? View our blog posts from GMP staff and friends.
Interested in being a featured in our Snapshots?
Inspiration. Information. Community. Our Good Meat® Snapshots share perspectives from Good Meat® farmers, ranchers, butchers, consumers, chefs, and others who align with our Good Meat® values.
Popular Links
Let's do some good!
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