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The Lowdown

Our monthly farmer & rancher peer-to-peer learning series

The Lowdown is a once-a-month, virtual gathering of direct-to-consumer Good Meat® producers who want to go deep and talk shop. We call these monthly sessions “The Lowdown.” Our “Lowdowns” are a virtual opportunity for Good Meat® producers to strengthen their marketing and learn from one another. They are hour-long conversations between a guest producer, producer-facilitators, and a group of producers who join to ask questions and participate. Each session is focused on a marketing theme.

Our hosts Alex Miller of Lick Skillet Farm and Beth Robinette of Lazy R Ranch will facilitate and ensure an atmosphere of lively discussion and knowledge sharing.

Spring 2024 Lowdowns

  • February 8th: Food Photography- Creating outstanding digital assets for your farm

    Food photographer and food business owner Noreen Hiskey (Inland Curry) and farmer Whitney Jacques (Verdent Hare Farms) join us to discuss tips and tricks for creating outstanding visual assets for your farm. Learn how to tell your story through images and video and create content that will draw your audience in. Join our hosts Alex Miller of Lick Skillet Farm and Beth Robinette of Lazy R Ranch. Together, they’ll answer your questions about creating digital assets for your business. 

  • March 14th: Shipping Frozen Meat

    Carrie Richards, of Richards Regenerative, has built her grassfed beef business from small direct sales to a large regional brand. Join us for a conversation about the ins and outs of the logistics of running a shipping-based meat brand. Together with our hosts Alex Miller of Lick Skillet Farm and Beth Robinette of Lazy R Ranch, Carrie will answer your questions about shipping frozen meat. Bring your questions and be ready for a lively conversation.

  • April 11th: Fund your Farm

    Petrina Fisher is not only the development manager for Washington Farmland Trust, but she is also a small farmer in her own right! Together with our hosts Alex Miller of Lick Skillet Farm and Beth Robinette of Lazy R Ranch, we will unpack what funding opportunities are available to support infrastructure, marketing, and other business development costs, and how to write successful proposals.

View Past Lowdowns

Did a Lowdown fill up before you got a chance to sign up? No sweat. We record all of our Lowdowns and you can watch them at any time.

You'll find links to past Lowdown recordings here.

Follow-Up Group Office Hours

Immediately following each Lowdown, we will be offering our Lowdown registrants a group office hour with Tim Joseph. Tim Joseph is a trusted advisor to our Farmers and Ranchers Marketing Innovation Network and Grassfed Alliance programs, and is part of our network of Good Meat® marketing consultants. Tim is also a producer with years of experience navigating the logistics of small business ownership. All Lowdown registrants are invited to come with unanswered (or new) questions about the Lowdown topic of the month and have them answered. We will email a Zoom link and calendar invite for the follow up group office hours to all registrants after each Lowdown.

Sponsor the Lowdown

Lowdown sponsorships help us continue to host knowledgeable farmers and ranchers who are excited to share their success stories and their struggles with other Good Meat® farmers, ranchers, producers, buyers, and sellers. It's precisely this kind of collaboration and knowledge sharing that will help grow an economically viable Good Meat® marketplace. Your sponsorship means we can continue to offer these sessions to the 65,000+ livestock farmers in this country who are selling directly to consumers. Sponsors receive recognition during the Lowdowns, on our website, and in social media, depending on sponsorship level. To learn more and become a sponsor today, email events@goodmeatproject.org.

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