Good Meat Project

We're Hiring! 

Job Title: Program Director, Farmers and Ranchers Marketing Innovation Network 

Job Announcement Date: March 15, 2023

FTE: 1.0 (40 hrs/wk)

Salary Range: $62,000-$65,000

Location: We have staff hubs in Oregon and Washington. While we prefer to hire someone who resides in one of those two states, we will consider applications from other locations. All of our staff are welcome to work remotely, with occasional travel required.

Benefits: 401k plan and HRA offered + a generous Paid Time Off Policy

How to Apply: Please email a well-written, considered cover letter (which will be reviewed as a writing sample), an updated resume, and contact information for at least two professional references to

Final candidates will be required to take an editing test and will be asked to provide writing samples.

Priority Deadline: April 15. Resumes will be accepted until the position is filled.

The Good Meat Project is committed to providing equal employment opportunity to all employees and applicants regardless of their race, creed, color, national origin, age, ancestry, nationality, marital or domestic partnership or civil union status, sex, pregnancy, gender identity or expression, disability status, liability for military service, protected veteran status, affectional or sexual orientation, or any other category protected by law. We value diversity of background and opinion, and prohibit discrimination or harassment on the basis of any legally protected class in the areas of hiring, recruitment, promotion, transfer, demotion, training, compensation, pay, fringe benefits, layoff, termination or any other terms and conditions of employment.

Job Summary

Our Farmers and Ranchers Marketing Innovation Network (F.A.R.M.I.N.) program shares our organizational mission to catalyze marketplace innovation, connection, and education across the meat supply chain in order to increase the economic viability and positive ecological impact of livestock farmers who invest in healthy land, animals, and people. Our F.A.R.M.I.N. program serves Good Meat farms, ranches, and brands that sell directly to consumers/retailers. Our focus is on supporting Good Meat farmers and ranchers in the context of branding, marketing, and sales of Good Meat. We offer support to our growing, national community of producers in the form of experiential education, toolkits, peer-to-peer learning, technical assistance, networking opportunities, collaborative marketing experimentation, and trade promotions. 

The Good Meat Project is seeking the right person to develop and direct our F.A.R.M.I.N. program. The person we’re looking for will have extensive marketing and/or communications experience, as well as comprehensive knowledge of the meat supply chain. They may also have experience as an experiential trainer or instructor. This position requires an individual who is especially detail-oriented and has strong organizational skills. Our selected candidate will  be a creative problem solver and clear communicator. This person will also have experience working with farmers and ranchers, or will have farmed or ranched themselves. 

Our Program Director will be responsible for many different tasks, from big picture planning to daily oral and written communications. They will create new marketing content for our program participants, as well as plan and facilitate group discussions, educational workshops and events, and occasionally speak publicly about our programming. They will be self-directed, while also comfortable working in close collaboration with our staff and board. 

Good design intuition or actual experience is a plus. Grant writing and fundraising experience is a plus. Experience with food businesses, community education and/or nonprofit program development and management preferred. Our Program Director will believe in our organizational mission and our definition of Good Meat


The Program Director will report directly to the Executive Director, and will work closely with other program staff, contractors, partners, and collaborators. The Program Director will collaborate with other staff to ensure consistency and quality across all of Good Meat Project’s programs. The Program Director may also work on other initiative-based, programmatic, operational and administrative duties for the Good Meat Project under the direction of the Executive Director, as needed. Specific responsibilities will include (but are not limited to):

  • Developing, implementing, and assessing an overall program mission, vision, and strategy
  • Developing, implementing, and facilitating our marketing education and peer-to-peer programming for farmers and ranchers
  • Developing, planning, and implementing existing and new collaborative trade promotions, which included extensive writing and editing of social media/newsletter content for shared use by farmers and ranchers
  • Develop and oversee our Grassfed Alliance initiative
  • Tracking and communicating impact of program
  • Managing and conducting all outreach, communications, marketing, and advertising related to Farmers & Ranchers Marketing Innovation Network, as well as other related initiatives and programming as needed, in partnership with our Communications Director and Executive Director
  • Working with other staff to ensure quality, consistency, and collaboration between all GMP programs in service of our organizational mission
  • Strategizing and detailed pre-planning around project execution from beginning to end
  • Coordinating and communicating with multiple stakeholders, subcontractors, and partners, alongside other staff members
  • Assisting with grant applications, tracking grant progress, and assisting with grant reports
  • Assisting our Executive Director and Communications Director with program fundraising efforts
  • Building and maintaining strong partnerships with individual advocates and organizations
  • Data entry and database coordination and maintenance as needed for programming
  • Website content entry and maintenance as needed
  • Working with the Executive Director to develop and monitor program budget as needed 
  • Representing the program in public, at conferences, to donors, board members, etc.


  • 5+ years of professional experience, preferably in the food production, nonprofit, communications, or educational sector.
  • Deep knowledge of or experience with at least one subject matter within the meat supply chain is required (animal agriculture preferred, but processing/butchery, sourcing/business operations, branding/marketing, culinary, etc. are acceptable)
  • Experience conceiving and creating public programs, initiatives, campaigns, or services from ideation to execution is preferred
  • Experience developing community education or formal education curriculums and programs is preferred
  • Experience in marketing, journalism, and/or communications experience is preferred
  • Comfortable working with farmers and ranchers
  • Deep commitment to the GMP’s mission, vision, and values
  • Authentic desire to build and engage in deep relationships across different identities, lived experiences, and perspectives
  • Ability to work remotely and independently, while also contributing to a deeply collaborative team
  • Ability to effectively strategize a marketing and communications plan
  • Strong ability to clearly and effectively communicate in different formats (written, visual, oral) to diverse stakeholders (e.g. consumers, business owners, producers, donors, staff, board, advocates, etc).
  • Experience creating content for social media and/or email marketing
  • Ability to effectively and efficiently attend to many different details at once
  • Must be a process-oriented thinker with experience creating systems and paying attention to details
  • Comfortable with public speaking 
  • Comfortable facilitating virtual and in-person learning and discussions among diverse audiences
  • Comfortable having one's writing edited and comfortable editing the writing of others
  • Fundraising experience (cultivating major donors, seeking sponsors, and/or grant writing) a plus 
  • Experience developing and/or managing budgets and allocating resources a plus
  • Digital fluency or a willingness to learn and adapt to various platforms (Google Drive, Google Docs, Google Sheets, Microsoft Word, Powerpoint, Notion, Airtable, Typeform, Word, Excel, Numbers, Adobe, Canva, Slack, Figma, Excel, etc.)
  • Experience with graphic or visual design a plus
  • Willingness to travel 1-2 times per year

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