NMPAN Hands-Free Marketing

A comprehensive visual branding package that includes a logo, curated fonts and colors, a style guide, and a marketing material of your choice to establish a consistent and polished brand presence.

Includes:

- Logo Design
- Brand Identity Elements: Fonts, curated color palette, and a style guide.
- Choice of:
- 3 Digital Graphics (e.g., website banners, newsletter headers, social media templates), OR 1 Printed Marketing Material (business cards, flyers, signage, etc.).
- Canva Brand Kit Setup for easy editing in the future.
- Visual Content Guide: A quick-reference guide with practical tips on taking high-quality farm or ranch photos, optimizing lighting, and capturing engaging social media visuals.

Claire Everson is the founder of Western Reign Creative, a branding and marketing agency specializing in supporting farmers, ranchers, and food businesses. With over a decade of experience in brand strategy, creative direction, and storytelling, she helps agricultural businesses communicate their unique value and connect with their ideal customers. Claire’s work bridges the gap between producers and consumers, making marketing feel approachable and impactful for those working on the land. She is passionate about helping small businesses grow through clear messaging, strong visuals, and sustainable marketing strategies.

Branding Visual Identity for someone who needs to define their branding and leave with an extensive suite of assets and a full guide on how to use them.

Includes: 

- Moodboard
- Logo suite (3 logo layouts, plus all color ways and file types one would need.)
- Color palette (hex codes, RGB, and CMYK values defined)
- Brand fonts (Header, subhead, and body copy defined, as well as web safe alternatives)
- Image direction (styles and content types will be defined, and all examples will be edited royalty-free stock images that the client is free to use

**Does not include social media assets or printed design materials. These can be discussed at an added cost.

Julie Patterson has been in the design and branding industry for over 15 years, working with people across various fields, from high-scale campaigns to helping bootstrap new businesses. She believes in the importance of collaborating efficiently through a systems-based approach, utilizing branding tools and foundations to foster a successful business. Julie brings her clients' goals to life by creating branding identities and strategies that resonate deeply with them, providing the confidence, clarity, and tools needed to grow. As a new mom, she enjoys spending time with people, exploring the outdoors, savoring good food, enjoying great beer, adoring all dogs, and appreciating most types of whiskey.

Complete branding design (logo, submarks, pattern) with associated marketing materials (brochures, flyers, social media templates, label design). 
 

Includes:

- 1 main logo, up to 2 submarks/variations, 1 brand pattern
- Full brand guidelines document including colors and fonts
- Up to 3 corresponding marketing materials (examples: price list, farm bio flyer/card, business card, custom recipe card template, etc.)
- Email header and footer/signature
- 1 custom product label 
- 3 rounds of edits for each piece
- 4-6 week turnaround

Lauren Gerig is a graphic designer and pig farmer who has been serving clients in the agriculture industry for over 10 years. As a direct to consumer meat producer herself, she has unparalleled experience crafting elevated brands that attract a farm's ideal customers. From a logo concept to market booth materials, label design, and more, Lauren is here to set your brand apart from the rest. 

A professionally designed logo package with three final logo variations and two rounds of edits to create a strong, recognizable brand identity for your farm or ranch.

Includes:

- 3 final logo variations
- 2 rounds of edits

Claire Everson is the founder of Western Reign Creative, a branding and marketing agency specializing in supporting farmers, ranchers, and food businesses. With over a decade of experience in brand strategy, creative direction, and storytelling, she helps agricultural businesses communicate their unique value and connect with their ideal customers. Claire’s work bridges the gap between producers and consumers, making marketing feel approachable and impactful for those working on the land. She is passionate about helping small businesses grow through clear messaging, strong visuals, and sustainable marketing strategies.

A done-for-you email marketing solution that provides five custom newsletters aligned with your goals to help you engage and retain customers.

Claire Everson is the founder of Western Reign Creative, a branding and marketing agency specializing in supporting farmers, ranchers, and food businesses. With over a decade of experience in brand strategy, creative direction, and storytelling, she helps agricultural businesses communicate their unique value and connect with their ideal customers. Claire’s work bridges the gap between producers and consumers, making marketing feel approachable and impactful for those working on the land. She is passionate about helping small businesses grow through clear messaging, strong visuals, and sustainable marketing strategies.

Blog posts and a blog calendar for an established business that wants to increase educational content and drive website visits. 

Includes:

- 3 Blog Posts + 2 Rounds of Revisions Each (if needed)
- 6 Month Blog Calendar 

Mara Steinitz works with meat producers to tell their stories, educate their customers and drive their sales. She has marketed for all sorts of businesses from start-up farmers with a handful of steers to processor/packers making hundreds of millions of dollars a year. Bringing extensive experience as a whole animal butcher to her copy, Mara seeks to demystify meat and make sure that everyone gets exactly the cut they're craving. When not writing about meat, Mara can be found roaming around Philadelphia eating ice cream, drinking cocktails and looking for her next great read. 

A foundational package to refine your farm or ranch’s brand messaging and website copy, ensuring clear, compelling communication across all marketing efforts. (An essential foundation that makes all marketing easier and much clearer.)

Includes:

- Brand Messaging Overhaul
- Brand Positioning Statement
- Mission Statement
- Value Proposition
- Brand Voice & Tone Guidelines
- Key Messages for Target Audiences
- Tagline
- Messaging Pillars
- Brand Story
- Differentiators
- Website Copy Refresh (up to 3 pages)

Claire Everson is the founder of Western Reign Creative, a branding and marketing agency specializing in supporting farmers, ranchers, and food businesses. With over a decade of experience in brand strategy, creative direction, and storytelling, she helps agricultural businesses communicate their unique value and connect with their ideal customers. Claire’s work bridges the gap between producers and consumers, making marketing feel approachable and impactful for those working on the land. She is passionate about helping small businesses grow through clear messaging, strong visuals, and sustainable marketing strategies.

An easy-to-execute newspaper template and plan for producers who have built an email list and want to activate it - plus three months of execution to show you the ropes. 

Includes:

- Email Newsletter Template 
- Execution of 3 Newsletters + 1 Round of Revisions for Each (if needed)
- 6 Month Newsletter Calendar 

Mara Steinitz works with meat producers to tell their stories, educate their customers and drive their sales. She has marketed for all sorts of businesses from start-up farmers with a handful of steers to processor/packers making hundreds of millions of dollars a year. Bringing extensive experience as a whole animal butcher to her copy, Mara seeks to demystify meat and make sure that everyone gets exactly the cut they're craving. When not writing about meat, Mara can be found roaming around Philadelphia eating ice cream, drinking cocktails and looking for her next great read. 

A structured content plan for two social media channels plus an email marketing strategy, using provided photos to maintain a strong and consistent online presence.

Claire Everson is the founder of Western Reign Creative, a branding and marketing agency specializing in supporting farmers, ranchers, and food businesses. With over a decade of experience in brand strategy, creative direction, and storytelling, she helps agricultural businesses communicate their unique value and connect with their ideal customers. Claire’s work bridges the gap between producers and consumers, making marketing feel approachable and impactful for those working on the land. She is passionate about helping small businesses grow through clear messaging, strong visuals, and sustainable marketing strategies.

Best for farmers and ranchers looking to deepen their brand storytelling while maintaining consistency in customer communication.

Includes:

- 3 blog posts or newsletters (~1,000 words each): Maybe you want to explain why you raise grassfed meat or talk about what you feed your pigs and how that truly sets them apart. Perhaps you want to do a deep dive into explaining the key nutritional benefits of pasture-raised meat for your customers. Maybe you want to tell a story about why you decided to farm the way you do. 
- 4 social media bites (short-form captions or key takeaways pulled from the content)
- 2 rounds of revisions per piece

The Process:
- Discovery & Strategy – We’ll align on your key messages, voice, and goals. I’ll get to know you, your practices, and your values so we can best communicate your why to your customers. 
- Content Development – Research-driven writing tailored to your audience. Are you trying to reach new customers on social media that you can ship to? Or newsletter subscribers that are local to your area? I’ll tailor a content strategy for your customers. 
- Revision & Refinement – Two rounds of feedback and subsequent edits per piece. 
- Final Delivery – Ready-to-publish content, plus social media snippets for easy sharing.

Kate Kavanaugh is a butcher, farmer, nutritionist, and the host of Mind, Body, and Soil Podcast, where she hosts conversations at the intersection of regenerative systems, community, ecology, history, and human health. In 2013, Kate opened Western Daughters Butcher Shop and now raises goats, pigs, cows, and poultry in Upstate New York with her husband. Kate brings a blend of rigorous science, intricate storytelling, and deep curiosity for the complexities of what it means to be humans woven into this earth to her work.

A hands-on training program that equips farmers and ranchers with a clear social media strategy, content ideas, and posting system to confidently manage and grow their online presence.

Includes:

- Brand Messaging Overhaul
- Brand Positioning Statement
- Mission Statement
- Value Proposition
- Brand Voice & Tone Guidelines
- Key Messages for Target Audiences
- Tagline
- Messaging Pillars
- Brand Story
- Differentiators
- Website Copy Refresh (up to 3 pages)
- Define 3-4 key themes for your social media to keep content consistent and aligned with your brand.
- Step-by-step strategy for planning and organizing posts
- A master list of content ideas tailored to your farm or ranch.
- A simple "1, 2, 3" process for creating and posting engaging content.
- Best practices for creating posts, captions, and using hashtags/SEO.
- Two hours of post-training support to review posts and answer questions.

Claire Everson is the founder of Western Reign Creative, a branding and marketing agency specializing in supporting farmers, ranchers, and food businesses. With over a decade of experience in brand strategy, creative direction, and storytelling, she helps agricultural businesses communicate their unique value and connect with their ideal customers. Claire’s work bridges the gap between producers and consumers, making marketing feel approachable and impactful for those working on the land. She is passionate about helping small businesses grow through clear messaging, strong visuals, and sustainable marketing strategies.

Website "About Us" copy and ten meat product descriptions for someone who has an existing website that needs sprucing up or is planning to launch a new website. 

Includes:

- “About Us” Page Copy + 2 Rounds of Revisions and Edits (if needed)
- 10 Meat Product Descriptions 
- “Formula” for writing the rest of the meat product descriptions 

Mara Steinitz works with meat producers to tell their stories, educate their customers and drive their sales. She has marketed for all sorts of businesses from start-up farmers with a handful of steers to processor/packers making hundreds of millions of dollars a year. Bringing extensive experience as a whole animal butcher to her copy, Mara seeks to demystify meat and make sure that everyone gets exactly the cut they're craving. When not writing about meat, Mara can be found roaming around Philadelphia eating ice cream, drinking cocktails and looking for her next great read.