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Good Meat Project
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For our friends who deal in knives, plates, and forks...

Our BACON program supports the butchers, chefs, and other professionals who source, process, and sell meat that aligns with our Good Meat® values. 

Let's build a Good Meat® movement today.

Donate today!

We're building a Good Meat® community of practice for butchers & chefs

Our BACON program supports butchers, chefs, and other food professionals who aim to source, process, and sell local meat raised by livestock farmers who invest in healthy land, animals, and people. Our program offers peer-to-peer learning, knowledge exchange, education, resource libraries, apprenticeship programs, community building opportunities, and so much more.

Good Meat® Support for Butchers & Chefs

  • Education

    We maintain a library of butchery learning opportunities, we're developing a New Butchers Training Program, and we teach seasoned butchers and chefs how to host their own hands-on butchery classes.

  • Advertising

    We make it easy for consumers to connect with their local butchers through our Good Meat® Finder.

  • Connection

    We coordinate peer-to-peer learning opportunities for practicing and aspiring butchers and chefs who are committed to our Good Meat® values.

Program Offerings

Marketing Toolkits

Are you a retail butcher or chef who spends a lot of time educating customers about cooking the meat they buy from you? Are you a processor who wants help explaining cut sheets and butcher charts to customers? Check out our simple, well-designed, consumer education, outreach, and social media toolkits on bulk buying meat, cooking meat, and figuring out cut sheets.  Use them in your own marketing and outreach efforts. These PDF’s are simple to download and easy to share. We hope to save you some of the time and energy you probably spend on outreach, education, and marketing. 

Butchery Learning Opportunities

Breaking into butchery can be hard. We’ve done the first step for you. We compiled a list of remote, in-person, local, and international butchery learning opportunities, including “apprenticeship” programs, higher education, workshops, and classes. Let this list kickstart your career.

Good Meat® Collectives

Are you an aspiring or practicing butcher, chef, or other food professionals who wants to develop, organize, and host hands-on Good Meat® classes in whole-animal butchery, charcuterie, and cookery, and/or humane slaughter for your customers. Our Good Meat Collectives initiative is here to help you do just that.

Good Meat® Finder

Do you own or work at a whole animal butcher shop that aligns with our Good Meat® values? We want to help you connect with more customers. Check out our NEW Good Meat®  Finder! Not in the directory? List now!

Real Burger of Earth Day

Be a participant of the Real Burger of Earth Day trade promotion. This promotion runs every April and celebrates 100% grassfed meat, highlighting the benefits for the planet, for the farmer, and for your tastebuds. Eaters, chefs, farmers, and butchers alike can all be participants. You might even win a brand new grill! 

  • Good Meat® Resource Library

    Are you a Good Meat® butcher or retail store? Are you looking for marketing help and/or education? In addition to all of the education and resources we've built for you (see above), we also maintain a library of marketing education. 

    explore

  • Good Meat® Ruminations

    Are you looking to read more about butchery and cheffing topics? View our blog posts from GMP staff and friends.

    explore

Interested in being a featured in our Snapshots?

Inspiration. Information. Community. Our Good Meat® Snapshots share perspectives from Good Meat® farmers, ranchers, butchers, consumers, chefs, and others who align with our Good Meat® values.

Let's do some good!

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