Skip to main content
Good Meat Project
Donate

Looking to find, buy, and cook meat that aligns with your values?

We built the Good Meat Breakdown® just for you! We have all the tools, resources, and guides, you'll need. Let's get started.

Let's build a Good Meat® movement today.

Donate today!

We believe that healthy, nourishing, flavorful meat comes from farmers and ranchers who invest in healthy land, animals, and people.

For those of us who choose to eat meat, one of the first steps toward that vision is practical knowledge—where to find farmers who invest in healthy land, animals, and people, how to buy meat from those farmers, and how to cook it in ways that nourish our families and our communities. Our Good Meat Breakdown® program is here to help you get all of that in tune. Along the way, we’ll share resources, elevate new voices, and highlight diverse perspectives that, we hope, will inspire each of you to define your own Good Meat® values and find your groove in the Good Meat® universe. Keep scrolling and clicking to find your way in the Good Meat universe.

Here's What We're Breaking Down

  • Define It

    What meat production practices do you want to support? We’ll share our Good Meat® values with you and help you define your own.

  • Find It

    Where and how can you find meat from local farmers and ranchers you trust? It's not always as simple as a trip to the grocery store. 

  • Cook It

    Any cut of meat is delicious when it’s cooked right. We're here to break it all down for you with cooking tips, butchery charts, and more. 

Let's Break It Down

Our Good Meat Values

We support farmers, ranchers, and other food professionals who invest in healthy land, animals, and people, who are committed to transparency from start to finish, to nourishment, and to community. 

Find it

So you've defined your own Good Meat values. So how do you find and buy meat that aligns with those values? Sometimes it's not as simple as finding it at the grocery store. Let us orient you!

Cook it

 A farmer or rancher put careful thought and sustained time and energy into shepherding their animals from their farm to your table. Now it’s your turn to translate that care into the kitchen.

Real Burger of Earth Day

Be a supporter of the Real Burger of Earth Day trade promotion. This promotion runs every April and celebrates 100% grassfed meat, highlighting the benefits for the planet, for the farmer, and for your tastebuds. You might even win a brand new grill!

  • Good Meat® Resource Library

    Are you a Good Meat® eater or advocate? Are you looking for marketing help and/or education? In addition to all of the education and resources we've built for you (see above), we also maintain a library of marketing education. 

    explore

  • Good Meat® Ruminations

    Are you looking to read more about farming, ranching, butchery, and cheffing? View our blog posts from GMP staff and friends.

    explore

Good Meat® Snapshots

Inspiration. Information. Community. Welcome to our Good Meat Snapshots. Here, you can read about farmers, ranchers, butchers, consumers, chefs, and others who all contribute to our Good Meat® universe

Let's do some good!

Sign up for our newsletter. We’ll keep you informed and inspired with monthly updates.