Washington State Dept. of Agriculture Local Meat and Poultry Assistance Program + Good Meat Project Office Hours

Erica Beck is a communications professional with deep roots in agriculture. Her early career days were spent managing communications for a national commodity organization. After hanging up the 9-5 for a return to the ranching lifestyle, she started a communications business. For nearly a decade, Erica has been building websites and helping rural businesses shine in the online space. She currently splits her time between a Nevada ranch and traveling the west.

Pork Rhyne is “The Pork Evangelist,” an international livestock educator and farm marketing coach. He has been featured in Homesteaders of America, ABC's Localish, and PBS's Resilient Agriculture. Pork Rhyne has trained over 5,000 full-time farmers and homesteaders in scaling profitable farm enterprises by helping them overcome their fears of pricing and marketing their story. He is passionate about developing farmers as servant leaders on their farm, in their home, and within their community.

Jordyn Gottlieb is the founder of At The Table, a strategic communications firm committed to reshaping the way people interact with and think about their food. She’s made a name for herself in the industry by hitching her scientific training in both agricultural and nutrition sciences to marketing strategy, putting her in a unique position to organize and distill information into approachable narratives at every touchpoint of a business. Jordyn has worked on some of the world’s largest brands and has extensive experience in product launches, building value-added content, sustainability messaging, gaining brand awareness, food systems communications, and thought leadership strategy. In her spare time, she's deeply involved in her agricultural community as a farmer, an educator, and health equity advocate.

Tim Joseph is the founder of Maple Hill Creamery, the preeminent, organic, grassfed dairy brand in the US. In 2004, Tim and his wife Laura started milking 64 cows on their 250-acre dairy farm in Central New York, with no prior farming experience. By 2007, they had transitioned their herd to both certified organic and 100% grassfed. In 2009 Tim created the company’s “creamline” yogurt on his kitchen stovetop. Maple Hill has grown to source milk from 160 family farms in Upstate New York and Maple Hill’s products are distributed nationally. Today, Tim acts as a program advisor to the Good Meat Project's Grassfed Alliance and Farmers and Ranchers Marketing Innovation Network program. Both programs support the Good Meat Project's national community of producers by helping to create demand for their product through marketing experimentation and knowledge sharing. As a result of his own direct experience, Tim advises many Good Meat producers and as well as other businesses and brands (grassfed and otherwise), helping them navigate the path from farmstead and farmers market sales all the way through scaling and national distribution through retail.

Anna Larsen is the Operations & Account Lead at Grapevine Consulting. Anna has spent 15 years in the food business, doing everything from founding a Community Supported Fishery to developing a value-added seafood line for Costco. She enjoys solving tough problems and creating resilient systems.

Brooklyn Maloley is a Marketing Consultant at Grapevine Consulting. Brooklyn is passionate about food systems and food access and has spent time running e-commerce and CSA programs for local food businesses. At Grapevine, Brooklyn applies this passion for local food to help producers leverage ecommerce and marketing to scale their businesses.

Craig McAnsh is the president and creative director at Native Marketing, a boutique agency based in Asheville, NC. He is an experienced leader in the advertising, branding, marketing and media industries. He has been widely recognized for his strategic, non-traditional approach to solving problems and creating opportunities that build brands and business. Services that he often provides to clients include brand positioning, strategic marketing planning, and “big idea” concept development. Craig’s recent food and farm experience includes Hickory Nut Gap Farms, Future Harvest, Renew Life Supplements, Earth Fare Healthy Supermarkets, Blackbird Restaurant and the Grassfed Alliance.

Natassia Williams is a Marketing Consultant at Grapevine Consulting. Natassia has spent the last 11 years doing everything from graphic design to SEO to email marketing to photography. And while her passion for creativity and design will always be her first love, digital marketing has provided a way to feed her love of analytical thinking.